Have you ever picked up your cell phone or logged into your favorite social media account from your desktop just take a “peek” at what’s poppin’ on social media? Your intention was to just scroll and interact for a few minutes, but those few minutes turned into a few hours.
We have learned that social media is great for building a business and networking, however growing a following does not require us to be on social media every single hour. Studies have shown that people check their phones up to 150 times a day. You can not achieve your highest level of productivity if you are distracted by your phone and what’s on social media. You have to make a conscious effort and decide what is most important to you and what deserves the most of your time in your business. I guarantee you being on social media 150 times a day will not be it!
If social media is a complete distraction, but you are still convinced that you HAVE to be on it ALL the time or you lack the self-control and discipline to steer your attention and focus to what’s most important, I’m here to help.
Below are 3 tips and 6 apps to help eliminate social media distractions.
Cancel Out The Noise
That’s right cancel out the noise! Unfollow the gossip blog sites, anyone who continuously makes negative or energy draining posts, and basically anyone who isn’t feeding your soul. You have to be mindful of what you consume on a daily basis because energy is transferable.
Start following accounts that not only positively feed your soul, but your business as well. I love having my creativity stretched by reading posts from Forbes, Fast Company, Huffington Post, Inc., Gary V, and Eric Thomas to name a few. In addition to following positive and knowledge producing accounts, listen to podcasts and audiobooks.
Automate Your Social Media
If you are still posting on every single social media platform in real time, you are completely draining yourself. You are stressing me out just thinking about it. Now I’m not saying that you turn into a robot, because engagement is key! What I am saying is that automation will help save you time, limit you from being unproductive on social media, and allow you to be intentional with your posts opposed to scrambling every couple hours trying to figure what to post next.
Every Sunday I sit down and schedule my social media for the week. For example, for Instagram I automate using OnlyPult, which also helps me to decide on the best times to post and see what times my followers are most engaged. Another tool I use that helps me with analytics, performance, hashtag tracking, and more is Iconosquare.
Set Time Blocks to Interact
Now that you have automated your social media, set time blocks to engage so that you do not become a robot. Just because you automate your social media, that does not eliminate the need for you like, comment, and engage with others. Especially with Instagram’s new algorithms, it’s almost nearly impossible to build your brand with just automation and no engagement.
Set time blocks to go on social media. Pick a schedule that works for you and stick to it! If you want to engage 3 times a day (Morning, Afternoon, Evening/Night) decide how long. It could be 3 15-minute time blocks. Whatever you decide put reminders in your phone or on your calendar and unless that reminder goes off then social media is not a current priority.
Use Social Media Blocker Apps
If you need a bit more discipline here are some tools and apps that you can download on either your phone or desktop that will prevent you from accessing distracting websites, social media, and receiving notifications every few minutes. The key is to stay focused and get your work done!
- Cold Turkey– Blocks websites and applications. Available for Windows, macOS, and Android. It’s totally free and there are 2 upgrade options that are a one-time fee of less than $30. Sign up here
- Self-Control– Blocks distracting websites and mail servers. Free Mac app. Download app here
- Freedom– Blocks distracting websites, apps, or the entire internet on Windows, Mac computers, iPhones, and iPads. Plans start are low as $2.41/month. Sign up here
- Work Mode– A Google Chrome extension that blocks all social media websites. Add extension here
- Leechblock– Firefox add-on extension that improves productivity by blocking time-wasting websites. Available for download here
- Focus– Website blocking app for Mac computers. Download free trial or sign up here
Share below what techniques or tools you use to eliminate distractions and stay laser focused on your tasks. If you will be using any from this post, share which tools or strategies you will begin implementing into your life.