When I decided to take the leap into entrepreneurship March 2014 I really had no idea what I was getting myself into. I thought that I could incorporate my business, get a logo created, business cards, a website, and flyers and I would have a booming business in no time. I knew my friends and family would support me and I could promote on social media to build my brand.
I had no idea about branding, marketing, establishing a brand identity, target market, sales funnels, or systems and processes. With my first business A la carte Galore, an event planning and travel company, I was serving everybody. Any event or client I could get, I booked. I had no clue about brand consistency, dialing in on my target market, or multiple streams of income. None of that. In the beginning I didn’t have a branding or business coach, I figured it all out on my on.
As I worked my 9 to 5 and went home each night to work on my business, I felt that something was missing. Sometimes I lacked the motivation and struggled to surround myself with like-minded individuals. I remembered in college that when I had an assignment or exam I would always have a study buddy. I thought to myself “I wish I had a study buddy as an entrepreneur.”
- I wish I had someone who could meet with me at coffee shops so that we could grind out on our goals together
- I wish I had someone to hold me accountable to my goals
- I wish I had someone who helped me apply the principles I struggled to understand and retain and in return I could help them in areas where they struggled
A mutually beneficial relationship, just like in college. So I stopped wishing and I shifted my mindset. I decided to feel the void and September 2015 I launched a monthly signature event, Creative Coworking. Creative Coworking gave entrepreneurs and professionals a space to execute their goals and plans alongside like-minded individuals. Each month we would meet at a coffee shop to work on our goals and share entrepreneurial tips, tools, and resources. The event encouraged collaboration, peer to peer learning, growth, and fostering of partnerships all while executing your goals collectively in a collaborative environment.
In just 3 short months I had:
- Over 150 registrants
- 4 sold out events
- 8 total events
- 3 host cities
With this huge success and impact on the entrepreneurial community, I knew that I had to do more. I decided to turn Creative Coworking into it’s own brand, Creative CoLAB, established April 2016. Creative CoLAB is an exclusive virtual learning experience that provides entrepreneurs and creatives with the opportunity to accomplish more in a coworking community than individually. The goal is to help entrepreneurs and creatives shift their creative mindset and get to the next level in business. This members only community includes an intensive curriculum that teaches entrepreneurs how to build a successful and profitable business and how to make their business their new 9 to 5.
The best part about this community of supportive like-minded individuals is that it is global, virtual, and available 365 days 24/7. If you have a question that pops into your head while working on your business at the wee hours of the night, you have a community to help you. You don’t have to worry about missing live webinars due to schedule conflicts because our curriculum and worklabs are accessible 24/7. If you are looking for a graphic designer or someone to hire to help in a specific area of your business, you can utilize the members in the community. If you need someone to hold you accountable to your goals, you have an accountability partner.
Community + Support
Your family and friends should not be your only supporters. You have to be surrounded by a community of like-minded individuals who not only support you, but push you to higher heights within your business. With a community you are able to form mastermind groups, bounce ideas off of each other, share your struggles and wins, and learn from each others experiences. You can not reach and exceed your highest potential alone and you don’t have to.
You don’t have to go through entrepreneurship alone. You can have a global community who supports you and pushes you throughout your success journey. You don’t have to figure everything out on your own. You can be a part of a community of like-minded individuals who have been where you have been and possess the knowledge you may lack and are more than willing to help you. A community helps everyone win. A success for one is a success for all. Community and support trumps all.