Meghan is a Marketing Strategist for service-based creative entrepreneurs who want to FINALLY get consistent with their client + cash flow, online.
She comes from a design and advertising background having worked for one of Ad Age’s “top 10 agencies to watch in the U.S.” where she worked on campaigns for Volvo, Trident, Converse, and more. She also has worked extensively in the in-house design field, helping companies discover their brand story and how to infuse it into everything they do. She broke out on her own in 2014 and launched what is currently Meghan Maydel in early 2015. Her digital marketing agency MaydelMedia launched in 2017 to provide full execution support for high-achieving entrepreneurs. When she isn’t typing away at her laptop you can find her hosting her podcast, Bosses & Booze, planning her next Halloween display, and/or having a good laugh with her hubby and 2 fur babies, Yadi & Guinness.
P.S. You might want to grab a notebook because Meghan dropped some knowledge for us!
How did you determine that you wanted to start a business and how did you narrow down what you would offer to your tribe?
I’ve always had some sort of side hustle going thanks to my dad being a serial entrepreneur. I was that kid on the playground who was hustling friendship bracelets for $5 a pop. I’ve owned businesses in everything from a cake decorating biz to a photography biz, to a custom/sculptural lighting biz. It was a long and winding road that led me to narrowing down what I really wanted to be doing and what I would offer.
It was a lot of trial and error, a lot of getting paid to do things that I thought I would like (like coaching) and ended up hating to narrow the field of options and hit the nail on the head. It really all came together after I read the book, The Big Leap, and realized I was operating in my zone of excellence, not my zone of genius. After some much needed breakthrough convos with my biz coach, we were able to land on the zone of genius and it’s been really intense to be a part of that transformation since.Operate from your zone of genius not your zone of excellence. - @meghanmaydel Click To Tweet
What was your strategy to get your business up and running?
Not to quote Nike, but just do it. I’m a do now, beg for forgiveness later kind of person. I think entirely too many people spend too much time thinking about what they want to be doing instead of actually doing it and learning as they go. Was there a strategy in the beginning? Haha hell no (which is funny because I was doing it for everyone else). Is there one now? You bet. Now that I’ve been around the block a few times, I know what to avoid.Do now, beg forgiveness later. @meghanmaydel Click To Tweet
How do you remain productive, consistent, and organized? Share with us your Productivity Hustle Hacks.
I would say I’m the least organized person on the planet. Or at least when it comes to business. My hacks are delegate delegate delegate. By getting everything I don’t excel at off my plate (like keeping shit organized…my project manager does that) I can be waaaay more productive in the marketing/sales/strategy area where I really thrive.
What are your must have business tools that keep your business running effectively?
Google Drive + Slack keep everyone communicating and on track. I really really really love Dubsado for keeping track of clients, contracts, invoices, and soon—scheduling. It’s the perfect one stop shop.
Sign up for Dubsado today using the code “badassboss” and get a month for FREE!
My biggest challenge has been team leadership/delegation. I’m naturally someone who sticks to themselves and wants to handle it all. In high school I even hated team sports—I much preferred the solo sports where I only had myself to rely on like tennis, track and field, swimming…etc. So rallying everyone together and keeping us all on the same path has been an interesting experiment. I haven’t overcome it yet, it’s a work in progress currently, but bringing a business manager into the fold DEFINITELY helped!
What sacrifices have you made that have contributed to you reaching the next level in your business?
Friendships. I’ve discovered how little time I have to deal with people’s bullshit. Toxic relationships or people in my life who continued to want to play small but always just talk about playing big were becoming a huge drain on my energy. Ever heard that saying that if you’re hanging out with 5 of something you’ll be the 6th? I want to be the 6th of my best version of me and bullshit isn’t gonna get me there.If you’re hanging out with 5 of something you’ll be the 6th. @meghanmaydel Click To Tweet
What are the top 3 skill-sets needed to set an entrepreneur apart in her industry?
- A distinct personality. You can play the “just be yourself” game all day long but you gotta kick it up a notch so it’s something people really remember.
Just because you CAN do it or have learned it, doesn’t necessarily mean you SHOULD be doing it.… Click To Tweet
2. Real talent. You can know a skill-set all day long, but if you don’t have the real god-given talent for it, you’re either gonna burn out or never really hit your zone of genius for something. Just because you CAN do it or have learned it, doesn’t necessarily mean you SHOULD be doing it.
3. Be able to adapt quickly. You must be able to pivot when your business calls for it and make that decision quickly. If you struggle with change and making decisions like that, your business will suffer for it.Be able to adapt quickly. You must be able to pivot when your business calls for it and make… Click To Tweet
What’s your favorite quote or mantra?
“Stay in your fucking lane.”
I had some money left over from student loans, credit cards, and I was working for a 9-5 still at the time so my income from that post bills.
How did you manage working your 9 to 5 and running your business?
I hustled my ass off at work until 6pm-ish or so and then came home and hustled in my business until midnight-ish. I got lucky in that the 9-5 my husband (then boyfriend) were working for was sold to an investment firm so the time for me to get the hell out came well before my business was technically ready so I didn’t have to manage the two seriously for long.
What was your ultimate goal that you set so that you could transition to a full-time entrepreneur from your 9 to 5?
I left my 9-5 before I set one. Which set a fire under my ass to make things happen because I HAD to at that point.
What’s your favorite book that has attributed to some of your success?
The Big Leap by Gay Hendricks
Share one piece of advice you would like to tell a fellow creative that you wish you had known when you launched your business?
Stop being worried about what everyone else is doing. It will just lead to confusion. Focus on who those people are that you wanna serve/be friends with, figure out where they’re weak and you’re strong at, double down on your strengths and sell the shit out of them. You don’t need a $5k website and all the other fancy crap before you can start selling. Sell first, develop everything else after. Through the selling process you’ll discover what you like/don’t like, what works/doesn’t work to save money on changes and pivots down the road.Stop being worried about what everyone else is doing. It will just lead to confusion.… Click To Tweet
If you’re struggling to launch something grab Meghan’s free Ready to Launch Checklist here!
Meghan will also be hosting a Sales Funnel Worklab in our Members Only Community August 7, 2017 at 8pm est! Sign up now for this exclusive online worklab!
Stay social with Meghan:
Facebook: Meghan Maydel Biz Strategist
Facebook Group: Just the Top of Marketing
Twitter: Meghan Maydel
Let us know what some of your hustle hacks are in the comments below!
*Photography Credit: Shannon Barber Photography