When you are intentional about your business you will reap the benefits that you desire. Don’t worry about what others may think in regards to the decisions you make. Set your standards, set them high, and don’t compromise unless you feel it in your heart to do so.
The Rule of Four
Earlier this year I began to write down in detail my purpose, passion, goals, and core values. I made a vow to myself that if any opportunity was presented to me or comes along my path and it doesn’t align with these four areas of my life, unfortunately I would have to gracefully decline.
When you take on projects, collaborations, and partnerships that aren’t aligned with your ultimate mission in life, you are essentially pulling yourself away from building your own dreams. That’s right. You are basically putting your dreams on hold to build someone else’s.
Now don’t get me wrong, I am passionate about supporting others and helping them build their empire, but sometimes you have to take a step back and ask yourself “Is this really aligned with the vision I have for my life.” You can’t accept every opportunity that comes your way. Every person is not your ideal client and all money isn’t good money. Click To Tweet
Sorry Not Sorry
Some people may not understand when you decline opportunities or when you decide not to help them or work with them. A select few may insist that you are “too good” to take on unpaid opportunities or whatever it is that you chose to decline. This is your life and your business and you shouldn’t be sorry for any decision you make to help better you, your brand, and those that you serve. Be unapologetic in all that you do and make sure you do it with grace and class. Click To Tweet
Revenue Producing Activities
If your business isn’t producing profits then you most likely have a hobby and not a business. When I started my first business, A la carte Galore, I took on a lot of sponsorship opportunities and I didn’t mind planning events for free because I was in the stage of building my brand and seeking exposure. I had to prove myself in my industry before I expected people to pay for my services. If this is you, that is totally fine. However, at some point you have to choose when you will start taking on paid clients and customers.
Even now I still take on sponsorship and unpaid opportunities, but I am intentional about it. When I first became an entrepreneur I was planning any event that I could get my hands on. Now I know my target audience and I know the direction I am moving with my businesses.
What areas are you struggling with to be intentional in your business or what area will you begin to focus more? Share below in the comments.