How to Build a Strong Team for Your Brand
The first step to building a strong team for you brand is acknowledgment. You have to first acknowledge the fact that although you may be a one woman/man powerhouse, you cannot maintain every single role within your company. Be willing to ask for help and allow others to assist.
IDENTIFY THE BENEFITS YOU ADD TO YOUR BRAND and IDENTIFY AREAS YOUR STRUGGLE IN
Make a list answering the following questions and consider what roles you can continue to hold and which you need assistance with:
- What are your strengths?
- What do you enjoy doing?
- What are your weaknesses?
- What areas do you lack knowledge and skill?
CREATE A LIST OF POSITIONS NEEDED FOR YOUR BRAND
- Social Media Manager
- Email Marketer
- Brand Manager
- Graphic Designer
- Web Designer
SEEK INDIVIDUALS FOR YOUR TEAM
Utilize social media. Create graphics and announcements letting your followers know that you are growing and that you are hiring a team to contribute to the success of your brand. Use Periscope, Facebook Ads, Blab, and send email blasts to your network contacts in order to get the word out about the positions you are seeking candidates for.
Seek freelancers. Upwork is a great website. Save money by considering outsourcing your work oversees at onlinejobs.ph or utilizing Outsourcely. Outsourcely has become one of the easiest ways to hire both long-term and short-term assistance for your business.
Hire interns! Consider college interns who can benefit by receiving college credit and increasing their knowledge and experience. If they do a great job throughout the internship, make it an option to hire them as part-time or possibly full-time position. Post internships for free at internships.com.
Begin interviewing potential employees who may qualify for the position. Be sure to create a list of interview questions, discuss the position in more detail, and be open minded. Consider the candidates potential and how you can contribute to the growth of their career.
Don’t be afraid to reject individuals who don’t qualify and be sure to interview multiple people per position. You want to have a few candidates to choose from and this will help you weigh your options.
BUILD YOUR TEAM
Select those who would be a a great fit for your team.
- Send an acceptance or rejection letter
- Create a contract
- Include benefits and incentives
- Get ready to work with your new team and don’t be afraid to delegate tasks!
I hope these tips help you build a strong team for your brand. If you have any comments or questions, please feel free to share below! I can’t wait to see the teams you all build!