When building a brand it is very important to make sure that it is visually appealing. We all know that content is king, but you also need to focus just as much attention on the photos you chose for your brand. You can have the best content, but if you don’t have eye-catching photos you could be losing potential followers and customers. Even I tend to look at user’s photos on their news feed before I begin to read their content and follow them on social media. Especially on Instagram because its platform is mainly for photo and video sharing.
So I know you’re asking where can you find visually appealing photos? You probably also want to know where you can get them for free.
Stop Stealing Photos
Free isn’t always a good idea. If you are pulling photos from Pinterest, Google, your favorite blogs, or social media accounts please stop now. You are essentially stealing photos that do not belong to you, that you have not been authorized to use, you have no legal rights to the photos, and you will get sued.
Don’t believe me? Roni Lauren of BlogHer shared her image copyright infringement experience earlier this year.
Be sure that you are using high-resolution photos on your website and social media accounts. If your photos are blurry or pixelated chances are you found them on Pinterest, you resized the image (because you aren’t authorized to use it), or you have no rights to the photo, which you shouldn’t be using anyway.
Friendly Reminder: All photos should be a minimum 300 dpi. If you accessed the photos legally then they should be high-resolution.
Get Photoshoot Ready
I always recommend having a photoshoot for your brand that way you can use your own photos. This is especially helpful if you are a blogger or have products that you sell. Earlier this year I had a 1 hour photoshoot for my other brand, A la carte Galore, and I was able to get over 200 shots. The year is almost over and I haven’t even used all 200 + photos yet.
Having your own stock photos can save you tons of money and time. It will also set you apart from others because all of your photos are specifically tailored to your brand. You also don’t have to worry about having the same photos as someone else, unless you choose to sell your images.
Your next best option is to purchase stock photos or utilize sites that provide free high quality and royalty-free images. Always be sure that you read the terms and use for photos before publishing them to your site. Some sites may or may not allow you to copy, modify, edit, resize, use their photos for commercial purposes or require attribution. Make sure that you are very clear before using the photos.
Here’s a list of free and premium stock photos:
- Death of the Stock Photo
- Adobe Stock
- CreateHER Stock
- Get Color Stock
- 50 Shades of Black Stock
- Getty Images
- WOCinTech Chat
- Good Stock Photos
- ISO Republic
I’ll be sure to update this list as I utilize other stock photography sites so be sure to bookmark this post. Share with your followers and comment below with some of your favorite stock photography sites.